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You Gotta Have Art

You Gotta Have Art Ice Breakers Art Busy Beaver Button Museum
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You Gotta Have Art back Ice Breakers Art Busy Beaver Button Museum
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Text on Button: 
you gotta have ART
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Black text off-centered to the right-hand-side on yellow background.

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The slogan “You Gotta Have Art” was used by the Detroit Institute of Arts in a 1976 commercial to encourage people to visit the museum. The almost humorous, joyful commercial features people singing and dancing to a cover based on the song “Heart” from the musical Damn Yankees. The word "heart" was replaced with "art". This commercial was recirculated in 2013, when the city filed for bankruptcy and considered selling some of its 2,800 works of art, which valued around $454 million to $867 million. The message of this 1976 campaign, printed on this button, again became relevant.

 

Sources: 

Detroit Institute Of Arts Commercial, "You Gotta Have Art". 1976, www.youtube.com/watch?v=G535ixpwQso&t=3s.

Abbey-Lambertz, Kate. HuffPost, 27 Dec. 2013, www.huffpost.com/entry/detroit-art-museum-1970s-ad-you-gotta-have-art_n_....

Catalog ID: 
IB0742
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