White text over purple background.
1978 HOTLINE PO BOX 397 WESTVILLE NJ 08093
This is most likely a reference to Steven Martin’s Excuse Me track on his first comedy album Let’s get Small. The album was released in 1977 and made it to No. 10 on the Billboard Pop Album Chart. “Well, excu-u-use me!” became one of Steven Martin’s most famous catchphrases and became a comedy phenomenon. Martin frequently hosted Saturday Night Live and the “excuse me” bit would begin with him talking about something that would steadily enrage him to the point where he would exclaim “Well, excu-u-use me!” paired with his signature body language.
The phrase “excuse me” is commonly used. Even people who have never heard the track are familiar with the over exaggerated sentiment of “Well, excu-u-use me!” used to express outrage.
Video of “excuse me” bit:
https://www.youtube.com/watch?v=zANvYB93u2g
Knott, R. (2019, March 5). Steve Martin's "Well, Excu-u-use Me!" - A Catchphrase That Started His Career. Retrieved from https://groovyhistory.com/steve-martin-well-excuse-me-quote