Undo It

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Text on Button UNdo it 7up
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Green text on a white background with white text on a red square

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"UNdo It with 7 Up" was an advertising slogan for the soda 7-Up from 1977-1978. The campaign was part of the company's established branding as the "uncola," a citrus alternative to cola-based sodas like Coke. The uncola strategy was so successful that 7-Up used it from the late 1960s through the late 1990s. In an effort to combat low sales and to appeal to younger audiences who did not grow up with the uncola branding, 7-Up stopped using the phrase in its advertisements in 1997.  


Idsvoog, Karl. (2007, May 7). "Uncola: The Video History of a 7Up Breakthrough Ad." Ad Age. Retrieved at http://adage.com/article/news/uncola-video-history-a-7up-breakthrough-a….

Lukas, Paul. (1998, Dec. 7). "The Uncola's Unclever New Ad Campaign." Fortune. Retrieved at http://archive.fortune.com/magazines/fortune/fortune_archive/1998/12/07….

Catalog ID AD0774