|Text on Button||Un for the road|
Button reads "Un for the road," which is written in white text on an illustration of a black tire. Button has a white rim.
|Curl Text||The Seven-Up Co. UC 131|
"Uncola" was part of the 7-UP slogan and advertising campaign from 1967 to the 1990’s. Launched in 1967, the 7-UP company's Uncola campaign was designed to appeal to a younger demographic by embracing bright colors, current day slang, and free-form art. The campaign generated billboards, posters, thermometers, patches, and various other items.