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Think Big! Black and White

Think Big! Black and White Advertising Button Museum
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Think Big! Black and White button back Advertising Button Museum
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Think Big! THINK BIG! 390 W. B'WAY, NYC
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White text on a black background.

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Think Big! was a retail store established by artists Phyllis Prinz and Bob Malkin in 1979. The company was known for selling products like nonfunctioning five-foot versions of Crayola crayons and six-foot number 2 pencils. At the height of their popularity the company sold 35 various items and grossed $1 million. Several companies like Crayola allowed Think Big! to obtain the rights to items that were trademarked to cash in on the company's publicity. Think Big! Inc. was sold to Martin Lawrence Limited Editions, Inc., an art retailer, in 1993.

Sources: 

Martin Lawrence Sells Subsidiary to Stockholder. (1993, June 1) Retrieved from: https://www.latimes.com/archives/la-xpm-1993-06-01-fi-42173-story.html

Marx, L. 1982. America's Love of Whimsy Made These Folks Blow Things Out of Proportion. People Magazine. Retrieved from: https://people.com/archive/americas-love-of-whimsy-made-these-folks-blow...

Catalog ID: 
AD0668
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