There are three areas: a red colored section on top, a white section in the middle with blue text, and blue section on the bottom.
Even though France, and especially Paris, is one of the most visited cities by tourists worldwide, Paris is known to be unwelcoming to tourists. In 2013 the Chamber of Commerce and Industry for Paris and the Island of France decided to tackle the problem. They launched a campaign called: “Do you speak touriste?” The “Speak Touriste” campaign includes a brochure providing broad guidance to the hospitality industry for dealing with tourists according to their cultural expectations.
Therefore, the persons wearing the “I Talk Tourist” button tell the tourists that they are onboard with the campaign and are willing to treat tourists according to their needs.