White background with black text and a green bullfrog in black surfer shorts.
BullFrog sunscreen was invented in 1985 in California solely for use by surfers and marketed as the first water durable sun protection brand. The tenacious bull frog captured in their 1980s logo was intended to appeal to active people influencing them to use BullFrog sunscreen products.
BullFrog Brands. (n.d.). BullFrog Sunscreen: Re-built For the Way You Play. Retrieved July 27, 2020, from https://www.bullfrogsunscreen.com/our-story/index.html