|Text on Button||Sol ·|
Red text over yellow bottle of beer on blue background. When turned, a yellow lizard in shorts surfing on blue background.
|Curl Text||#1035-SOL-0 IMPORTED BY ALL BRAND IMPORTERS, INC. HARTFORD, CT|
This design uses lenticular printing to convey two images for Sol beer. The name of the beer was inspired by the reflection of sunshine on the first pot of beer. Because of this, Sol's marketing style references the sun, the beach, and relaxation. Lenticular printing, or 3D imaging, is a technique that uses specific technology to create an illusion of depth.This 3D format makes for a unique and fun marketing tactic.
Sol Cerveza. (N.d.). “Our Story”. https://www.sol.com/us/en/homepage