Color photograph of a pink pig with a cigarette in its mouth with yellow text along the top and bottom edges.
In the late 1980's, the Minnesota Department of Health created an anti smoking campaign directed towards youth. The first campaign was a series of television commercials that showed 12 different animals smoking stating, "It looks just as stupid when you do it!" The slogan was used in many different capacities including buttons and posters. The campaign was used throughout the United States and even used in France in the 1990's by the National Committee of Tobacco Control.