|Text on Button||THE ROCHESTER CHAMBER OF COMMERCE DO IT FOR ROCHESTER THE EYE OF THE CONTINENT MERIDIAN OF POPULATION INDUSTRIAL MERIDIAN POPULATION WITHIN 250 MILES OVER 17,000,000 CIRCLES 115 MILES APART POPULATION WITHIN 700 MILES OVER 55,000,000 LUMBER IRON ORE COPPE|
Stylized map consisting of concentric circles, dots and lines. Black text on a white background.
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BASTIAN BROTHERS ROCHESTER, NEW YORK
|Curl Text||BASTIAN BROS CO. ROCHESTER, N.Y.|
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Towns and cities across America created slogans to promote themselves as nice places to live. Sidney R. Clark created “Do it for Rochester” for the Rochester, New York, Chamber of Commerce in the early 1900s. Ray Stannard Baker wrote an article about Rochester in The American Magazine in 1910. The article described a city where “do it for Rochester” was not just boosterism. Instead, Baker depicted a city full of civic engagement with citizens eager to contribute to a common good. Rochester was known as “the eye of the continent” and favorably sited as a conduit between major urban and manufacturing centers.
McKelvey, B. (1994). Rochester on the Genesee: The birth of a city (2nd ed., pp. 130, 140). Syracuse University Press.
Ray, B. (1910, September). Do It For Rochester. The American Magazine, 70(5), 686-696. Retrieved from Google Books