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Pantone's World of Color

Pantone's World of Color Advertising Button Museum
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Pantone's World of Color button back Advertising Button Museum
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Rainbow stripes of color with a black bar across the center with white text on it

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Pantone LLC is considered a primary authority on color. "In 1963, Lawrence Herbert, Pantone's founder, created an innovative system of identifying, matching and communicating colors to solve the problems associated with producing accurate color matches in the graphic arts community." To create their signature colors, Pantone uses a standardized production system called Pantone Matching System (PMS); this allows a manufacturer to order a color by its PMS number.  The company has expanded its view to art, entertainment, sports, and socio-economics in order to choose the next popular shade of the coming year. Patone’s color choice is met with great anticipation by fashion, graphic, and interior designers who use the color for their designs and packaging. You can find Pantone colors on accessories like watches, USB drives, iPhone cases, fabric swatches, and stationery! 


PANTONE. (n.d.). About Us - About Pantone. Retrieved March 8, 2019, from

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