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Oh No It's Devo

Oh No It's Devo Music Button Museum
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Oh No It's Devo Music Button Museum
Oh No It's Devo button back Music Button Museum
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oh, no! it's DEVO
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Lenticular button alternates between two images: 1) Black and white image of a man's face with hands covering eyes and mouth open as if in fear or surprise. Black text curved along upper portion of button, red, green, yellow, and purple text curved along bottom portion. Light green background. 2) color images of the five members of Devo, heads superimposed on russet potatoes. Light blue background. 

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DEVO is a New Wave band from Kent and Akron Ohio. Their best-known song is 1980's "Whip It," which reached number 14 on the Billboard charts. The song appeared on the album Freedom of Choice. The band is made up of two sets of brothers: Gerald and Bob Casale and Mark and Bob Mothersbaugh, as well as drummer Alan Myers on the original lineup. While the band's sound has changed somewhat over the years, they combine element of kitch, surrealism, science fiction, and social satire into their music and performances. 

Oh No! It's Devo is the band's fifth studio album, which de-emphasized the guitar sound in favor of synthesizers. The album is somewhat controversial: responding to criticism from Rolling Stone, who called them "fascists" and "clowns" on separate occasions, this Devo album attempts to capture the essence of fascist clowns. 


Scully, Alan. (2010, June 30). Devo Is Like the House Band on the Titanic. Express Milwaukee.

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On the inner sleeve of Devo's 1982 masterpiece Oh, No! It's Devo, band merchandise is offered for sale.  Among the products is a "T-Square Shirt" (a t-shirt with a square-cut neck) emblazoned with the image of this character, and the written description of the shirt identifies him as " a shocked Daddy-Zero screaming 'Oh, no! It's Devo!'."   In the tweet linked here Devo founder and chief strategist Jerry Casale responds to my question about the origin of this great image: The button I show him in my reply was purchased by me in the lobby of Atlanta's Fox Theater on 23 October 1982, at Devo's concert on the Oh, No! tour.  Strangely, although it was made to promote Oh, No! It's Devo, it was NOT offered for sale along with the other merchandise promoted on that album's inner sleeve, although another lenticular "3-D" Devo pin back button (showing a woman bringing a pair of balloons marked "DE" and "VO" together) was.  Maybe it wasn't ready when the sleeve was printed.  Maybe a clerk dropped an index card. It's one spectacular button.  Of the five adjectives describing it which I was allowed to vote on above, I had to go with "educational," but "poignant" was a close second.