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THE WHITEHEAD & HOAG CO.
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The "bright spot" that is Milwaukee began in 1846, it is the biggest city in Wisconsin, located on the Western shore of Lake Michigan. The Native Americans called it, Millioke (i.e., good, beautiful, & pleasant land), evolving into the English form of what we now call; Milwaukee. During the early twentieth century, the city was in search of a catchy slogan to attract more people to the area, and came up with ‘A Bright Spot’ in efforts to increase tourism and new residents. The slogan has been through tremendous ups and downs, yet did not stick with the locals as it was on again/off again from 1901 to the 1930s. Today, despite not having an official slogan, Milwaukee is considered a bright spot to the 22.5 million people who visit the city each year.
Milwaukee-Wisconsin Journal Sentinel. (2016). Bright spot. Retrieved from http://archive.jsonline.com/greensheet/past-milwaukee-slogans-touted-ci…