Red text on a white background inside an illustration of an open mouth with an outer red edge
Buttons made by The Whitehead & Hoag Co. Newark, N. J. U.S.A. Pat April 14, 1896, July 21, 1896
The Merkel Motor Co. was established by Joseph Merkel in Milwaukee, Wisconsin in 1902. Merkel's motorcycle company came out with the spring frame motorcycle in 1906 and then patented the spring front fork which became popular among other motorcycle producers. Merkel also developed the monoshock rear suspension which is used on modern motorcycles, and pioneered the throttle-controlled engine oiler before brands like Harley and Indian.
The Flying Merkel motorcycle was manufactured from 1911 to 1914 and displayed a trademarked light on the body of the motorcycle. It is also recognizable by it's color, which was a shiny bright orange. The iconic orange color paint has been labeled "Merkel orange". A Flying Merkel from 1911 sold at auction in 2011 for over $200,000.
Flying Merkel. (2018). Retrieved from https://en.wikipedia.org/wiki/Flying_Merkel
Flying Merkel. (n.d.). Retrieved from http://www.motorcyclepediamuseum.org/flying-merkel/