|Text on Button||I ♥ Chicago|
Black text with red heart on white background.
|Year / Decade Made|
This is a variation of the I heart NY logo that was created in 1977 by Milton Glaser for an ad campaign created by advertising agency Wells Rich Greene. The marketing campaign was sought by then-Deputy Commissioner William S. Doyle to increase tourism in the state of New York. The campaign was a wild success. The original sketch of the logo is permanently on display at the MOMA.
This button was manufactured by the Busy Beaver Button Co.