I Love Blocking

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Text on Button I ♥ BLOCKING
Image Description

Illustrated red heart with a white cross in the center and black block-letter text on a white background

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This is a variation of the I heart NY logo that was created in 1977 by Milton Glaser for an ad campaign created by advertising agency Wells Rich Greene. The marketing campaign was sought by then-Deputy Commissioner William S. Doyle to increase tourism in the state of New York. The campaign was a wild success. The original sketch of the logo is permanently on display at the MOMA.

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Catalog ID IL0140