|Text on Button
|I (heart) ANIMALS
Black text and a red heart with illustration of a white bird, brown dog, blue sheep and grey mouse on a white background
|Back Paper / Back Info
BADGE-A-MINIT LASALLE ILL. 61801
The I heart NY logo was created in 1977 by Milton Glaser for an ad campaign created by advertising agency Wells Rich Greene. The marketing campaign was sought by then-Deputy Commissioner William S. Doyle to increase tourism in the state of New York. The campaign was a wild success. The original sketch of the logo is permanently on display at the MOMA.
The logo has become iconic in pop-culture and has been imitated in many forms around the world, like on this cute button professing the wearer's love of animals.