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Illustration of a blue ribbon with gold text on it all on a white background
The blue ribbon has been used for different purposes throughout history. Nowadays, a blue ribbon is typically associated with high quality and excellence. This is an association that comes from the sixteenth century French knight’s order, known as Ordre du Saint Esprit, in which members were called Cordon-bleus after the blue ribbons that they wore. There is also some association from the prize of an unofficial accolade, known as The Blue Riband, which is awarded to the fastest passenger ship to cross the Atlantic Ocean. The symbol of the blue ribbon is also used by companies and sellers as a marketing ploy to attract buyers.
A brief history. (n.d.). ibiblio. http://www.ibiblio.org/expo/restaurant/history.html
Presdunc. (2013, June 29). Why are 1st place ribbons blue, 2nd place ribbons red, and 3rd place ribbons white? Is this different in countries where the flags colors are not red, white, and blue? [Online forum post]. Reddit. https://www.reddit.com/r/AskHistorians/comments/1hbdcz/why_are_1st_place_ribbons_blue_2nd_place_ribbons/
Stamp, J. (2012, November 20). Where did Pabst win that blue ribbon? Smithsonian Magazine. https://www.smithsonianmag.com/arts-culture/where-did-pabst-win-that-blue-ribbon-138975181/