|Text on Button||GET AHEAD WITH JERSEYS|
Photograph of a cow on a white background in the center of the button with a blue outer edge with white text
|Back Paper / Back Info||
THE WHITEHEAD & HOAG CO. BUTTONS, BADGES, NOVELTIES AND SIGNS NEWARK, N.J.
|Year / Decade Made|
Jersey cows are the breed most commonly used for production of dairy products. Named for the area of England where they originate from, the Jersey's low maintenance costs, generally good mood, and high yields of milk make it historically popular for farming.
Elsie the Cow, the mascot of the Borden Dairy Company, was originally a cartoon introduced in 1936 as a symbol of the perfect dairy cow. Starting in 1939 and running through the 1940s, a series of living cows were selected to be Elsie. The cartoon mascot continued to be popular from the 1940s to the 1960s and was featured in theme parks, musicals, and was given numerous awards from cities across the United States. Elsie can still be seen on advertisements by Eagle Brand, the successor to the Borden Company.