|Text on Button||Chicago Oktoberfest Schlitz|
White background with a large image of a brass horn covered with a city skyline in the background and several people in the foreground. The woman in the image is carrying several mugs of a beverage, and a logo is above right of the horn.
Between 1978 and 1983, Schlitz Brewing Company sponsored Chicagofest, a summer music festival that took place in the Chicago, Illinois. Performers over the years included The Blues Brothers, Muddy Waters, Frank Sinatra, Cheap Trick, and The Commodores.
Schlitz Brewing Company was a Milwaukee, Wisconsin brewery established in the late 1800s by Joseph Schlitz after he acquired the company from August Krug. They were known for making lagers, but they also made a malt liquor. In 1871, the brewery was coined “The Beer that Made Milwaukee Famous” after sending barrels of beer to the Chicago during the Great Chicago Fire. About 100 years later, Schlitz became the largest brewery in the world.