Red metallic button with gold lettering. "I won't hand you any phony baloney." with a boar's head in gold on a black background illustrated.
In the 1930s, “phony-baloney” emerged as a slang term indicating nonsense or outright lies. Boar’s Head, a purveyor of deli meats, plays on this phrase to assert the quality and authenticity of their product. Boar's Head Provision Co., Inc. is a supplier of delicatessen meats, cheeses, and condiments. The company was founded in 1905 in Brooklyn, New York.