A black and white photograph of a woman appears before a white background. Above the photograph the button is rimmed with red; below it is rimmed with blue. Between the two rims there are breaks, in which appear two blue, five-pointed stars. Within each rim is white text. Smaller blue text also appears to the left of the photograph of the woman.
copyright 1972 TANDEM PROD. INC. OFF LICENSEE - N.G. SLATER CORP. NYC 10011
Edith Bunker was a character on the CBS sitcom All in the Family, which ran from 1971 to 1979. Portrayed by Jean Stapleton, Edith was the long-suffering but devoted wife of blue-collar curmudgeon Archie Bunker (Carroll O'Connor). Known for her high-pitched, Queens, NY-accented voice and sweetly naive demeanor, the character, along with Archie Bunker, was one of the most beloved of television and popular American culture in general in the 1970s, of which this button is representative.
In 1972, All in the Family and its cast of characters were promoted with such merchandise as this button as a tie-in with the U.S. presidential election of that year. "Dingbat" is a reference to Archie's not-so-gentle term of endearment for Edith