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Be Rail Wise

Be Rail Wise Club Button Museum
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Be Rail Wise button back Club Button Museum
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White and yellow text on a blue background around an illustration of a brown owl wearing a black hat and shirt with green grass and green trees in the background

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“Be Rail Wise!” was a slogan that accompanied the merger of the LA County Transportation Commission (LACTC) and the Southern California Rapid Transit District (SCRTD) to educate citizens on railway safety. The “Be Rail Wise!” Travel Club aimed at teaching children how to be cautious around construction sites as well as train tracks. Travis the Owl was used for this initiative to appeal to children and as a symbol that carries the message of safety to those communities that are affected by the railway program. Travis the Owl was featured in a two-part video to promote the safety campaign:

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