On a white background, a photograph tinted in blue appears to the left of red and blue text. At the top right corner of the button are a group of six five-pointed red stars of various sizes.
Creative House, Chicago 60641 copyright '72 T. P. Inc.
Archie Bunker was a character on the CBS sitcom All in the Family, which ran from 1971 to 1979. Portrayed by Carroll O'Connor, Archie was the blue-collar, curmudgeonly husband to Edith Bunker (Jean Stapleton) and father to Gloria (Sally Struthers). Known for his abrasive nature and often bigoted opinions, the character, along with Edith, was one of the most beloved of television and popular American culture in general in the 1970s, of which this button is representative.
In 1972, All in the Family and its cast of characters were promoted with such merchandise as this button as a tie-in with the U.S. presidential election of that year.