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AMC Spirit

AMC Spirit Advertising Button Museum
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AMC Spirit button back Advertising Button Museum
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AMC Spirit
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Illustration of a smiling white ghost gesturing with its hand. Blue text and white text outlined in blue over an orange background. 

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The AMC Spirit was a compact car produced by American Motors Corporation from 1979 to 1983. The Spirit was marketed as a restyled replacement for the popular Gremlin that was produced during the preceding years, from 1970 to 1978. Because of the relative inexpensiveness and strength of the Spirit, it was often used for drag racing. In 1987, American Motors Corporation was acquired by Chrysler Corporation.


Dotz, W. & Husain, M. (2009). Ad boy: Vintage advertising with character. Berkeley, CA: Ten Speed Press.

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