Book It Arthur

Red text on a yellow background and a green outer rim with pink and red polka dots. Three illustrated children in the foreground are reading a large white book with a colorful cartoon anthropomorphic aardvark on the cover. 

Book It! is a children’s reading program that began in 1984. It was created by a former Pizza Hut president who was motivated by President Reagan’s push to get corporations involved in education and his own son’s struggles with reading. The program encourages children to read by rewarding their accomplishments with award certificates and pizza from Pizza Hut restaurants. It is run every year from October to March through elementary schools and the reading goals are established by teachers for their students individually. 

This Book It! button debuted in 1985.