I am Loved Pumpkins Helzberg Diamonds

Category
Additional Images
Sub Categories
Text on Button I AM LOVED
Image Description

Black text over a gold background and illustration of jack-o-laterns

Back Paper / Back Info

HELZBERG DIAMONDS 2010 LIMITED EDITION 800-HELZBERG helzberg.com

Curl Text HELZBERG DIAMONDS 2010 LIMITED EDITION 800-HELZBERG helzberg.com
Back Style
The Shape
The Size
Year / Decade Made
The Manufacturer
Additional Information

The Helzberg Diamonds Foundation started a campaign in 1967 when Barnett Helzberg Jr. proposed to his girlfriend Shirley Bush. He wanted her to know that she was loved, and decided to give away buttons reading “I am loved” in all of his stores. The buttons became popular across the country immediately. They were used by schools and religious groups and were sent to servicemen overseas. Foreign language and limited edition versions of the button were introduced, such as this 2010 Halloween version of the button. Since 1967 buttons were given away in Helzberg stores with the tagline “buy her a diamond or give her a button, but in any case, tell her she’s loved”.

Sources

AGHCollect. (2014). Helzberg “I Am Loved” Pinback. Retrieved from https://www.collectorsweekly.com/stories/115220-helzberg-i-am-loved-pin…;

About Helzberg Diamonds. (n.d.). Retrieved from https://www.helzberg.com/category/about+helzberg.do 

History of Helzberg Diamonds - Our Story. (n.d.). Helzberg. https://www.helzberg.com/the-helzberg-story.html

Catalog ID AD0889