|Text on Button||HOW ABOUT A KISS?|
White text on brown image of chocolate kiss with dot in the I also an illustration of a chocolate kiss, all on a white background.
|Curl Text||COPYRIGHT 1980 HERSHEY FOODS CORPORATION, CONSENSUS, CORP. LICENSE|
|Year / Decade Made|
“How about a Kiss?” was an advertising slogan used by the Hershey Company for their Hershey’s Kisses product. Hershey’s was founded in 1884 and introduced Kisses into the market in 1907. Advertising for their products began in 1970 in response to their diminishing sales and the success of their main competitor, Mars. Hershey’s and Mars had a long standing rivalry, known as the “Bars Wars”, prompting Hershey’s to increase their advertising in order to beat out Mars as the number one chocolate company. A national advertising campaign for Hershey’s Kisses tripled sales between 1977 and 1984.
Advameg, Inc. (2019). Hershey Foods Corporation. Retrieved from https://www.referenceforbusiness.com/businesses/G-L/Hershey-Foods-Corporation.html
Lawrence, S. (2014, June 26). Bar Wars: Hershey Bites Mars (Fortune 1985). Retrieved from https://fortune.com/2013/12/22/bar-wars-hershey-bites-mars-fortune-1985/
Kleinfield, N. R. (1984, July 22). Hershey Bites Off New Markets. Retrieved from https://www.nytimes.com/1984/07/22/business/hershey-bites-off-new-markets.html
Our Hershey's Happiness History: Hershey’s. (n.d.). Retrieved from https://www.hersheys.com/en_us/our-story/our-history.html