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Wonder Bread Hey Bob Safety Legion

Wonder Bread Hey Bob Safety Legion Advertising Busy Button Museum
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Wonder Bread Hey Bob Safety Legion back Advertising Busy Beaver Button Museum
Bill Riley and The Dummy - 1979 Des Moines Register
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Black text surrounding an illustration of a face with two eyes and a large nose on a yellow background.

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1952 "HEY BOB" Enterprises Inc

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Hey Bob Show was created by Robert J Hassett and existed as a children's radio show from 1949 until the mid 1950s. It was later renamed Hey Bob Enterprises, Inc. to reflect the diversity of the company. Hey Bob used entertainment to teach children to to be safe and created the "Safety Legion Club" for them to join. To further promote safety in the community, Hey Bob created a safety dummy that was used during a safety contest between Des Moines, IA and Omaha, NE. At the end of the contest Hassett made the dummy a mascot for Hey Bob's Safety Legion Club.

The Continental Baking Company, who are the makers of Wonder Bread, was one of Hey Bob's loyal sponsors. Wonder Bread was first sold on May 21, 1921. The slogan "Builds Strong Bodies 8 Ways!" refers to the eight nutrients they added to the flour. When bread was made nutrients were removed in the process, however a government program established in the 1940s required all companies to return vital nutrients to the bread. 


Myers, D. (2015). 5 Things You Didn't Know About Wonder Bread. ABC News. Retrieved from:

The Origin of Hey Bob Safety Legion. Retrieved from:

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