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Where's the Beef

Where's the Beef Advertising Button Museum
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Where's the Beef button back Advertising Button Museum
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Where's the BEEF?
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Yellow red and blue illustration of a woman in a hat and glasses holding a hamburger bun in one hand on a white background with blue text

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This button commemorates the 1980's catchphrase "Where's the Beef?" used by the United States and Canadian fast food chain, Wendy's.  The catchphrase gained popularity in the 1980's through television commercials for Wendy's.  The commercials featured a mature woman looking at her burger wondering where is the beef, due to the large bun and small amount of meat. Wendy's used this slogan to advertise the larger beef patties in comparison to their competitors.  

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