|Text on Button||UNiCORN FOR HiRE|
On a yellow background an adorable pink and purple, one-horned monster holds a sign advertising its services.
|Curl Text||© & ™ Art Impressions, Inc.·All Rights Reserved·www.sosohappyonline.com|
|Year / Decade Made|
SO SO Happy was an accessory and apparel brand from the 2010s that specialized in hoodies and plush toys featuring cute monster characters (like the one seen on this button). The designs were reflective of popular youth fashion trends of the time such as the "scene" aesthetic which added a colorful neon twist to emo and punk looks. SO SO Happy also produced monster cartoons on YouTube and collaborated with other brands and individuals such as Jones Soda and actress Madison Pettis. Though the unicorn character featured here doesn't appear in any of the brand's designs after 2011, SO SO Happy was active through 2017 before it stopped updating its social media accounts; as of 2022, the SO SO Happy website is no longer operational.
SO SO Happy [so_sohappy]. (2011, August 18). so so soda [Instagram Post]. Instagram. https://www.instagram.com/p/Ko3I5/?hl=en
SO SO Happy [so_sohappy]. (2011, August 17). Puzzle Zoo Pop-Up [Instagram Post]. Instagram. https://www.instagram.com/p/Kgsxm/?hl=en
Petridis, A. (2018, December 3). Youth subcultures: what are they now? The Guardian. Retrieved August 3, 2022, from https://www.theguardian.com/culture/2014/mar/20/youth-subcultures-where…;
Kilikita, J. (2021, August 20). Scene Culture Is Back & Embracing A New Era Of Beauty On TikTok. Refinery29. Retrieved August 3, 2011, from https://www.refinery29.com/en-gb/scene-hair-look-tiktok
Cerra, A. (2011, July 21). Limited-edition Jones Soda collection features So So Happy characters. Drug Store News. Retrieved August 3, 2022, from https://drugstorenews.com/center-store/limited-edition-jones-soda-colle…;
Entertainment One Ltd. (2018, June 29). Entertainment One’s SO SO Happy Names Madison Pettis as New Brand Ambassador. Cision: PR Newswire. Retrieved August 3, 2022, from https://www.prnewswire.com/news-releases/entertainment-ones-so-so-happy…;
SO SO Happy. (2015, October 13). SO SO Happy: Rated M for Monsters (Episode 1) [Video]. YouTube. https://www.youtube.com/watch?v=GnNUec_E7eY