Yellow background with navy blue text
Swedes are the citizens of the Scandinavian country Sweden. The colors blue and yellow are the colors of the Swedish flag. The blue color in the Swedish flag represents truth, vigilance, perseverance, loyalty and justice. The yellow color in the flag represents generosity and is in the shape of a cross symbolizing Christianity.
The slogan "Swedes Have More Fun" may be an allusion to the popular phrase "Blondes Have More Fun" which originated from Lady Clairol ads in the late 1950s for hair dye. Since this ad, the phrase "have more fun" has been used for many other identifiers other than blondes.