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Starkist Tuna Charlie for President

Starkist Tuna Charlie for President Advertising Button Museum
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Starkist Tuna Charlie for President button back Advertising Button Museum
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Illustration of a fish wearingglasses and holding a can of tuna with red white and blue stripes over the top with white and blue text

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In the mid 1960s, StarKist Tuna, a tuna company owned by Dongwon Industries, released buttons reading “Charlie for President” featuring their mascot Charlie the Tuna. First created by Tom Rogers in 1961, Charlie was shown wearing a hat and glasses typical to Greek fishers, and became famous when he appeared in dozens of advertisements as a fish who wants to be caught by StarKist because of his good taste. Charlie was retired for a short time in the 1980s but was brought back in 1999 and remains the mascot of SunKist Tuna.

Charlie the Tuna. (n.d.). Retrieved September 8, 2015 from:

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