Illustration of an old fashioned stove with a red outline and line across the image on a white background with black text on the outer edge
Malcolm M. Knapp Inc. copyright 1977
This slogan was developed by Malcolm M. Knapp, Inc., a company that provided a variety of consulting services to clients in the foodservice industry, in 1977. During the 1970’s the “stamp-out” term was applied to multiple social causes and it is used here rather ironically for the restaurant industry. The button encourages people to eat out more for the benefit of restauranteurs and the foodservice industry in general.