Senior Power

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Additional Images
Text on Button SENIOR POWER
Image Description

Blue large, capitalized, bold text on a white background.  Upper and lower portions of button are blue.

Curl Text N.G. Slater Corp., NYC 11
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The Shape
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Additional Information

The "senior power" political movement emerged in the 1960s and '70s, spurred on by the Older Americans Act of 1965. Older adults formed local and national groups to lobby for increased Social Security, lower taxes, reduced rates on public transportation, and affordable housing. Some leading groups that used the "senior power" slogan were the National Council of Senior Citizens and the American Association of Retired Persons. Group members wore their "senior power" buttons to political conventions and local conferences or to the polls while voting. Some "senior power" buttons included the name of an organization or candidate; others simply featured the slogan.

Sources

Age-friendly discussion groups. (2018, March 31). Northwest Prime Time. https://www.northwestprimetime.com/news/2018/mar/31/age-friendly-discus…

Davies, L. E. (1970, March 1). Elderly hit by inflation, turn political. The New York Times. https://www.nytimes.com/1970/03/01/archives/elderly-hit-by-inflation-tu…

Peters, B./The Denver Post. (1970, November 1). Mrs. Thelma Leopard proudly wears "senior power" button while voting [Photograph]. Getty Images. https://www.gettyimages.com/detail/news-photo/mrs-thelma-leopard-proudl…

Economics of aging: toward a full share of abundance: Hearing before the U.S. Senate Special Committee on Aging United, 91st Congress. (1969, October 29). https://www.aging.senate.gov/imo/media/doc/publications/10291969.pdf

Catalog ID CA0062