Save Water

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Text on Button SAVE WATER ...shower with a friend
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Green text on a red background

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This 1970s button reflects a trend of short, provocative, and fashionable statements seen in advertisements as well as worn on buttons and patches by young adults. The saying "Save Water, Shower with a Friend" continues to be used in the 21st century. In 2012, Axe, the maker of personal care products for young men, launched a campaign urging young adults to conserve water when showering by showering together. 


Gordon, W. (2010). Floors and Floor Coverings. In Madison Avenue, Ohio, 1970- Writing my way through "What's an agency like Howard Swink Advertising doing in Marion, Ohio?" (p. 41). Bloomington: Author House.

Catalog ID HU0026