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Illustration of a mountain and two palm trees with search lights above on a silver background with white text on top

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In 1978, there was a campaign to save the iconic Hollywood sign. The sign originally said, “HOLLYWOODLAND” as built in 1923 to promote a real estate development of the same name. In 1949, the Hollywood Chamber of Commerce entered an agreement with Los Angeles Parks and Recreation to repair the sign, but tear down “LAND,” which had seen wear and been subject to destruction from natural events. The sign rapidly deteriorated by the 1970s and the Hollywood Chamber of Commerce launched a campaign to restore the sign in 1978. They raised $250,000 to build the replica sign that stands today.
Hollywood Video video stores use the iconic California letters as part of their logo.


Hollywood Sign. (2020). Retrieved from

Personal correspondence with Mary Mallory, Hollywood archivist and historian

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