Yellow button with green and red text. An image of a tear drop shaped cartoon man in red, white and blue attire covers most of the button. He has a bike next to him and the Country Companies logo.
Reddy Ryder was the safety mascot for an insurance company called Country Companions (now known as Country Financial). Reddy Ryder was a puppet character who focused on bicycle safety and helped teach it to children in way that was informational but entertaining. After every safety presentation, children received a Reddy Ryder button like the one pictured to help them remember bicycle safety rules.
Harvey Star Newspaper Archives. (1990). Retrieved from https://newspaperarchive.com/harvey-star-mar-01-1990-p-14/