Image of a sunshine and rainbow in center with white cloud at bottom. Black text on white area.
ALVERNO·CHICAGO, IL 60641
Rainbows are often celebrated LGBTQIA symbols since the 1970s, although origins in mythology date to Hebrew text, The Bible, and Norse texts, regarding the Bifrost. Apple computers also used a rainbow in their logo from 1977-1998. LGBTQ Institutions such as the Mazer Lesbian Archives house this button in their Button Collection under LGBT (miscellaneous). The phrase “reach for a rainbow” echo’s the motivational phrase “reach for the stars” and can be interpreted as a call to embrace queer identities.
Russ Berrie & Company is a novelty gift retailer known for its plush bears and figurines.
June L. Mazer Archives. (2019). The Mazer Button Collection. Mazer Lesbian Archives. Retrieved October 2, 2020, from https://www.mazerlesbianarchives.org/buttons-collection.