Illustration of a black Aztec eagle with black text on a green, white and red striped background
The button's text translates to "We Want a Contract." The Aztec eagle is the symbol of the United Farm Workers (UFW) union, which works to support the rights of farm workers. The UFW (originally the National Farm Workers Association) was co-founded by civil rights activist Cesar Chavez and women’s rights activist Dolores Huerta in 1962. In the 1970s, the UFW became the recognized bargaining agent for approximately 50,000 farm workers and gained national support. Many of the farm workers were from Mexico, and the background colors of green, white, and red are the colors of the flag of Mexico.