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Peppy Flame

Peppy Flame Advertising Button Museum
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Peppy Flame button back Advertising Button Museum
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"I'll work my blazing little head off for you" Peppy Flame ©NIPSCO 1960
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Illustration of a character's pinkish face with one eye closed and blue flame like hair on a white background with black text

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Peppy Flame was the mascot for the Northern Indiana Public Service Company (NIPSCO) based out of Merrillville, IN and founded in 1912. This mascot was originally created in 1957 to promote the natural gas business and was used in advertising into the 1970s. Peppy’s blue hair is a good sign when using natural gas and is indicative of complete combustion. NIPSCO operates to this day in northern Indiana and serves more than 821,000 natural gas customers and 468,000 electric customers.


NIPSCO. (2017, December 7). #TBT Meet Peppy Flame. Peppy was developed in 1957 to market our natural gas business. He was used in advertising and other customer communications into the [Tweet]. Retrieved February 24, 2019, from

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