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This button was released during the 1940 presidential election by Wendell Willkie, the Republican candidate, against standing president Franklin Roosevelt who was running for a third time. Willkie, an Indiana business man with no previous experience in office, was popular in the Midwest and Northeast for his platform of siding with the allies but not actively joining the war. However, many felt that with the threat of Nazi Germany in Europe, the best candidate was Roosevelt, who had two terms worth of experience in office. Franklin Roosevelt won the election, becoming the first president to be elected to three terms, and successfully led the United States through World War Two.
United States Presidential Election, 1940. (n.d.). Retrieved September 26, 2015 from: https://en.wikipedia.org/wiki/United_States_presidential_election,_1940