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This button mocks Richard M. Nixon's previous losing campaigns for U.S. president and California governor. Nixon had served as U.S. senator from California (1950-53) and as vice president under Dwight Eisenhower (1953-61). Yet he lost his campaign for president to John F. Kennedy in 1960, and the race for California governor to Pat Brown in 1962, making some think his political career was finished. Nixon won the 1968 election and was re-elected in 1972, resigning in the wake of the Watergate scandal in 1974.