White background with red text around the top and bottom edges and a green outline of a circle in the center with an illustration of a smiling boy with brown hair.
BUTTONS BY EMRESS SPEC. CO. 710 BROADWAY N.Y. 3, N.Y.
Big Boy is a national chain of restaurants started in 1936 as Bob’s Pantry in Glendale, California. The iconic “Big Boy” caricature, seen as a statue outside most Big Boy restaurants, is modeled on a young boy, Richard Woodruff, who happened to walk into the original Big Boy restaurant in 1938 as the owner, Bob Wian, was trying to name his signature burger. The Big Boy Club was a long-running advertising campaign. Children could sign up for the club at the restaurant and receive special items and coupons in the mail.