Red text over a blue illustration of an elephant with blue text above and below on a yellow background
PARISIAN NOVELTY CO., CHICAGO
Verifine Dairy Products was a dairy company based in Sheboygan, WI. Before people had freezers, there were many local ice cream companies, and people would buy ice cream to eat immediately. This button matches the Verifine typeface used up to the 1940s. Being that it says “member,” it’s probably from a kid’s club promotion where you could redeem proofs of purchase and become a member. Verifine did a promotion like that in 1933 where you could redeem credit seals for a Wright Flyer, a circus cut out book, a Verifine scooter, or a pair of roller skates. Pretty good for the Great Depression! Verifine sold to Dean Foods and closed in 2015.
Dean to close Verifine Dairy plant in Wisconsin. Foodbusinessnews.net. (2020). Retrieved from https://www.foodbusinessnews.net/articles/5584-dean-to-close-verifine-da....
(1933, September 18). Notice. The Daily Tribune (Wisconsin Rapids, Wisconsin). P. 6.