Illustration of a rainbow over white text on a black background
copyright 1972 Votes Unlimited, Ferndale N.Y.
In 1972 George McGovern launched his presidential campaign. The Democratic Senator from South Dakota promised voters that he would end the Vietnam War and decrease the military budget in order to fix the economy. McGovern, whose campaign assistants included future president Bill Clinton, was also in favor of equal rights for women and the LGBT community, inspiring this button. Against McGovern was Richard Nixon, whose aides were later discovered to have stolen information from McGovern's campaign during the Watergate Scandal. Nixon ended up winning the election with 60% of the votes, and Mcgovern returned to politics to advocate for those in need.
George McGovern Presidential Campaign 1972. (n.d.). Retrieved November 10, 2015 from: https://en.wikipedia.org/wiki/George_McGovern_presidential_campaign,_1972.