An illustration of a smiling man in a blue turban that says "LITTLE PROFIT" next to red text on a white background.
SM-LSGA Copyright 1969- Leon Shaffer Golnick Adv., Inc.
The expression on this button, "make love, not profits," is an anti-corporate activism spin-off of the famous anti-Vietnam War slogan "Make love, not war." Allegedly coined by Gershon Legman, an anthologist of erotic humor in 1963, "Make love, not war" became a popular phrase in the counterculture 60s and 70s. Derivatives of the remark quickly emerged and gained popularity.