|Text on Button||IN AID OF THE BRITISH HEART FOUNDATION LONDON-BRIGHTON BIKE RIDE SPONSORED BY FLORA|
Yellow filled rectangle with black text and a red outline in the center. The red outline forms a lifeline and a heart filled in yellow on the top of the rectangle. Below the rectangle, intersecting with the outline, are a red cyclist and a green cyclist facing opposite directions. Small green text curves around the top and large green text curves around the bottom, all on a white background.
The London to Brighton Bike Ride is an annual charity event hosted by the British Heart Foundation. It is an organization that strives to fund research in heart and circulatory disease. The organization’s most popular event was first held in 1975 by street performer Robert Stredder and his partner and is Europe’s oldest, largest charity bike ride. Over 800,000 cyclists worldwide have come to the UK to ride and helped raised money to help millions of patients affected by heart disease. Participating in this iconic event provides lasting memories while supporting funding for life-saving research in heart and circulatory diseases.
British Heart Foundation. (2015). Pippa Middleton launches our 40th London to Brighton bike ride. https://www.bhf.org.uk/what-we-do/news-from-the-bhf/news-archive/2015/january/pippa-middleton-launches-our-40th-london-to-brighton-bike-ride
London to Brighton. (n.d.). Why ride? British Heart Foundation. Retrieved July 16, 2021, from https://www.bhf.org.uk/how-you-can-help/events/london-to-brighton-bike-ride/why-ride