Blue illustration of a character on a cloud with blue text above and below on a white background
Beginning in 1972, Little Elmo Publications would publish excerpts of books from their company in Billboard magazine. Each excerpt or advertisement would include their logo, which was a bearded man sitting on or standing beside a floating cloud. The paragraphs that were published in the magazines from their books featured religious content. One such publication advertised Sun Child by Keith Colley, which was published by Little Elmo Publications in 1974.