Blue background with an illustration of a yellow dog with a red tongue over a red banner with white text on it, both on top of white text.
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The Kids Ken-L club was a promotion by the Ken-L Ration company in the 1950s. Ken-L Ration was the first canned dog food in the United States, started by the Chappel brothers in 1922. They proudly advertised it as horse meat, which was cheap and widely available at the time. Fido, the yellow dog, was a popular mascot. Many are still familiar with their popular jingle, “My dog’s better than your dog!”